All of Reliance JIO surge

SO the BIG Brother has retuned back ! The plans to shake the telecom industry has banged millions of doors!! Digital India , 4G LTE ,Data revolution ,PM endorsing JIO, FREE VOICE Calls ,”BIG CAT -DOG” fights amongst the industry ..

What the hell is going on from past 10 days, what’s the rampage all about? Chill on!! Here comes a detail beginning of a “form of CASE STUDY” (but in continuation wrt the future of JIO) .

Sneak from the past:

Reliance has always been into most of the money making business, believing in horizontal expansion! It was in Dec 2002 when Reliance Infocomm (by Mukesh Ambani) launched their Pan India CDMA service (22 Circles) in India under the deemed leadership of Late. Dhirubhai Ambani(whose dream of digitization was nurtured but he couldn’t acknowledge the launch due to his demise in July 2002).

Within 6 months of their launch ,a tremor occurred in the name of “Monsoon Hungama”, on July1 ,wherein Instant multimedia mobile phone and connection was being offered for just Rs 501.

This actually created a hungama & it set a record of acquiring over one million customers in just 10 days! (A report from Pune quoted “this scheme continued to draw crowds, even when half –a million people had signed for this scheme in a week .From collegians to riksha wallah’s to carpenters ,all could be seen outside their stores to “Go mobile” , “The 501 HYPE” …See the Frame ,today is the same “THE FREE VOICE & DATA HYPE”:)

Well , post this there was no turning back for Reliance Infocomm ,but the family feud led to the division of Reliance umpire & exit of Mukesh Ambani from telecom , a venture which he had started & revolutionized the industry with cheap tariff & handsets ! But he was forced by the non-compete clause in their agreement (between the brothers) ,which refrained him for this long to re-enter & jolt up the industry & throw a wind of digitization in India. This clause ended in 2010 & then Mukesh Ambani surged back in highly planned manner.

He bought 95% stake in “Infotel broadband” for Rs 4800Cr which won major 4G Broadband spectrum in all 22 circles in 2010 Spectrum auctions , thereby marking his BIG entry back into Telecom!

And ,why not ,with a massive PAT on RIL ,he had enough to invest in a leading technology which had already begun around the world from 2009 (LTE services first launched publicly in Oslo in 2009 & then in 2010/2011 LTE had spread across the world’s leading countries ,along with LTE handsets (Samsung Galaxy Induge 1st LTE Smart Phone in 2011)

Now what this LTE is all about?

Not planning to pen down a “technology purview”, but trying to enable the layman understanding!

There are many types of cellular services, Cellular network/telephony is a radio-based technology wherein radio waves are the electromagnetic waves that antennas propagate.

 Cellular Network/telephony has been described in terms of generations:

0G:Briefcase-size mobile radio telephones

1G: Analog cellular telephony, introduced in 1980’s, with speed upto 2.4Kbps

      • Poor Voice quality ,poor Battery Life ,large phone sizes ,No security

2G: Digital cellular telephony: 2G was coined as GSM ,a European standard deployed in the early 1990’s , avg. data download rate :65kbps

2G GSM can provide services as

      • Voice calls
      • SMS ,MMS ,Picture messages
      • 2G was unable to handle complex Data ,hence evolved 2.5G

2.5G: Technology between 2G & 3G (2G with GPRS) , avg. data download rate : 65-144kbps

      • GPRS – IP-based packet data transmission
      • Users can “simultaneously” make calls and send data (browsing ,audio, video messages)
      • Send Receive E-Mail
      • All text messages are digitally encrypted But again it set a limitation wrt good quality Video’s ,games which resulted in further advancement.

3G: High-speed digital cellular telephony (including video telephony) , avg.data download rate :20Mbps (highly ideal situation)

      • Enables use of Video calls ,GPS ,Mobile television with better bandwidth & increased speed
      • Drawbacks were :
      • Complex infrastructure for 3G ,enhancing the costs
      • High bandwidth requirements

4G: IP-based “anytime, anywhere” voice, data, and multimedia telephony at faster data rates than 3G , data download rate :100Mbps -1Gbps (highly ideal situation)

The basic difference between 3G &4G is just the Data transmission speed, Signal quality.

So now where does this LTE lies ? Commonly marketed as 4G LTE , actually none of the operators across the world have met the set speed of 1Gbps by ITU-R ,since those speeds were unheard off in a practical world with so many parameters into account for irrespective of the money tech cos. had put into.

A rapid increase of mobile data usage and emergence of new applications such as MMOG (Multimedia Online Gaming), mobile TV, Web 2.0, streaming contents had motivated the 3rd Generation Partnership Project (3GPP) to work on the Long-Term Evolution (LTE) on the way towards fourth-generation mobile (True 4G).

Hence the regulator coded the term LTE, a technology that could be labeled as 4G if it provided significant improvement over 3G & as of now LTE is the fastest wireless network available across the world (with data Rate as 100Mbps download & 50Mbps Upload)

LTE stands for Long Term Evolution and it was started as a project in 2004 by telecommunication body known as the Third Generation Partnership Project (3GPP),in short it is next generation of Mobile Broadband technology.

Advantages:

  • It brings up to 50 times performance improvement and much better spectral efficiency to cellular networks ,simple architecture (hence Cost effective)
  • Ideal technology to support high data rates in both downlink & Uplink for the services such as voice over IP (VOIP), streaming multimedia, videoconferencing.
  • Very low Latency : Time required to connect to a network is just 10 milliseconds (don’t fall in for call drops in JIO ,that’s a separate issue)
  • LTE is designed with a scalable carrier bandwidth from 1.4 MHz up to 20 MHz ,which bandwidth is used depends on the frequency band and the amount of spectrum available with a network operator

Packet switching or Circuit switching:

2G /3G technologies used circuit switching in which the connection (call/file transfer) is established directly to the target via the network, which makes it a faster connection.

LTE uses Packet switching with its all IP network, in which the information is broken into small packets which travel through the most efficient path & get transmitted.

Eg. Quoting the difference for understanding:

Circuit switching: Word “Technology” is to be transmitted ,complete word will flow ,in case a node is lost /drops off the connection ,one needs to reconnect .

Packet switching : “Technology” word will be transmitted as say – Tech – No-Lo –Gy ,so if the node drops off here (at Tech end suppose) ,second packet –“No” will search different path & the user may at the end hear : Nology ,but one will not need to re-connect.

Another important point is voice calls in GSM, UMTS and CDMA2000 are circuit switched, so with the adoption of LTE, carriers will have to re-engineer their voice call network, so the approaches are :

  1. VoLTE : Voice over LTE as in Skype or Whats app calls ,but it takes away the Data & prone to less battery life ,RJIO uses VoLTE which perfectly works well with other mobile operators networks.
  2. Circuit-switched fallback (CSFB) : LTE just provides data services, and when a voice call is to be initiated or received, it will fall back to the circuit-switched domain. When using this solution, operators just need to upgrade the MSC .
  3. Simultaneous voice and LTE (SVLTE) : In this approach, the handset works simultaneously in the LTE –Packet switching mode and circuit switched modes, with the LTE mode providing data services and the circuit switched mode providing the voice service. This is a solution solely based on the handset, which does not have special requirements on the network and does not require the deployment of IMS either. The disadvantage of this solution is that the phone can become expensive with high power consumption.

Read more at   https://jhilmilbhansali.wordpress.com/2016/09/13/established-biggies-vs-jio/      for Indian Biggies vs Jio ,Plan & Pricing comparison

Advertisements

Established Biggies vs JIO

Coming to Indian Telecom :

Bands comparison : Airtel now has 4G-spectrum (i.e. 1800MHz or 2300MHz) in all 22 circles, and both 1800/2300 frequencies in 13 circles while Jio has 2300Mhz across 22 circles ,additionally it has 1800Mhz+800Mhz combination in 20 circles . Reliance Jio also commented that it plans to provide seamless 4G services using LTE in 800 MHz, 1800 MHz and 2300 MHz bands through an integrated ecosystem. This combined spectrum footprint across frequency bands provides significant network capacity and deep coverage.

Fact1 : 1800 Mhz is a more popular one ,with existing device ecosystem ,as 44% global 4G networks run on 1800Mhz.

Fact2 : 1800 Mhz requires 30% fewer towers than 2300Mhz ,hence cost effective as well.

Important facts for RJIO:

  1. Smart Phone supporting 4G : Yes that’s the mandate ,but since 4G runs on multiple frequencies ,hence for a full 4G experience one needs to buy a future ready 4G handset capable of working great on major frequencies & even on VoLTE (very few phones are VoLTE Enabled as of now ,hence JIO brought LYF into existence)
  2. Consumers can easily make Voice calls with VoLTE :
    1. Only VoLTE to VoLTE enabled handsets support VoLTE calls , calls made to Non VoLTE smartphones or to Circuit switch mode ,will not be VoLTE & will be Non HD.
    2. Free Voice calling is via VoLTE & non VoLTE Voice calls will be via JioJoin app(required only if the handset is Non-VoLTE Enabled) .If Call is made by whats app/Skype ,normal Data balance will be deducted.
    3. It is not at all mandate that to run the voice calls , mobile data have to be kept ON! Switch off the data & still you will be able to generate normal calls.
    4. Anyone can call JIO no., even a Non VoLTE enabled consumer can call, it’s just they won’t be HD calls but normal calls.
    5. It has been read that IR (International Roaming) is not feasible right now on JIO network ,it yet needs to have Roaming Tie-ups in place
  3. Jio has the largest optic fibre network in India , they have laid more than 250,000 kms of Optical Fiber Cable across India, also they have installed more than 90,000 4G LTE towers (few are ‘ Eco-Friendly’ towers)
  4. Jio is also planning to offer Ultra High speed broadband connections having speed as high as 1Gbps (But that’s yet awaited)
  5. Digitization : Yes ushering the dream of Late Dhirubhai Ambani , it has laid focus on “Digital verification & activation as well” ,although current issue lies with SIM issuance & activation which is getting prolonged to as high as 15-20 days , but actually they have e-KYC (Adhaar)based process with biometric scanners which can help in getting activated SIM cards in 5-10 minutes.

We all would have been cursing right now to stand in queues for SIM & might have had worst experience to see the activation delayed ,but ,this seems to “improper understanding of the demand of Indian consumers ,Indians are still swayed by “FREE –FREE OFFERS” .All their stores should have had 6months SIM stock supply ,so that none could run dry!

Although JIO has PAN India 4G network, but it yet needs to improve lot on the connectivity, since it does not have fallback option of 2G/3G, customers could have a bad experience in zones of no 4G coverage.

I believe JIO SIM yet has to be “Secondary” until great connectivity is established in next few months.

Plans & Pricing: What was said & what actually is on the plate : Rs50 -1GB astonished !!

Prepaid Plans comparison – Delhi circle

Delhi RJIO Airtel Vodafone Idea(3G) Tata –CDMA(3X)
300MB Rs149, 28Days Rs136, 28Days(extra 300MB Data at night)
500MB NA Rs148,28days Rs147,28days Rs169,28days Rs95 ,30days
750MB Rs 129 ,7 days NA
1GB NA Rs259,28days Rs255,28days Rs126,30days
2GB Rs299 ,21 days Rs575,60days Rs359,28days Rs352,28days Rs256,30days
4GB Rs499 ,28 days Rs559,28days Rs559,28days
10GB Rs999 ,28 days Rs999 ,28 days Rs999 ,28 days Rs992 ,28 days
20GB Rs1499 ,28 days Rs1999 ,28 days Rs1999 ,28 days Rs1999 ,90 days
35GB Rs2499 ,28 days NA NA NA
60GB Rs3999 ,28 days NA NA NA
75GB Rs4999 ,28 days NA NA NA

Source :Ireff & Individual websites

  • All JIO packs have Unlimited Data usage from 2am -5am (Guess who would get up for those 3 hours just to use Free Data? Nearly zero audiences for this time frame,  hence benefit~0 )
  • Above JIO packs valid only on LTE Compatible handset

So nowhere does RJIO offer Data as cheap as Rs50 for 1GB for a layman with complete night sleep & no JIO hotspot nearby ;).

Also beware: In case you use Data post exhausting free Data, you will end up paying a 5p/Kb ,which is yet lower than other operators Data rates for “Pay as you go” surfing (which means for an avg.100MB ,you end up paying Rs50)

Yes you can reap complete benefit & have just Rs50 for a GB, if you utilize the extra Night Data as well as JIO wifi Hot spot data benefit! So run ,find a hot spot, grab a table & bang on !

What you refer:

  • If you Data consumption is low with just 300MB , opt for JIO 149 pack with FREE Voice , if around 1GB Pack ,go for Airtel/Voda .
  • Close to 2GB for a month , Vodafone has the best option ,JIO has only 21 days benefit ,you will end up paying 47Rs for 28 extra for JIO
  • 10GB(all Airtel ,voda & JIo has same MRP) any operator
  • Thumbs up for high Data users with JIO plans of 4GB, & >=20GB ,JIO plans are competitive enough & oust competition easily.

Personally ,I use Tata Indicom service in Delhi (CDMA) ,needs to be said their Mobile internet 3X speed is fine ,close to 2mbps at my place (obviously not at par with 4G ,but have a look at their plans & rates for a medium data user it’s great enough!)

Handsets: A bouquet to choose from, close to 20-25 handsets ranging from as low as Rs2999 to as high as Rs20k, was it a great business plan to launch such a range? Yes, it stood as one more business opportunity for them , but why LTE at that dirt cheap price ? They had procured refurbished handsets, lots of unsold 4G handsets from China in small lots & bundled it up with their brilliant “FREE Preview Offer”.

Simply brilliant, one’s which doesn’t sells in China , people are dying to opt them for Free Voice & Data !! This is a big money spell for Ambani !

Jio Apps : That’s the big Cat !! Free usage = Addiction = Paid subscriptions in 2018

Although the subscription is free for now, but pls be aware that any data used during these apps will be deducted from your regular data pack applicable at the time. This also includes video calls from Skype/any other app. Also, these Jio apps won’t work on non-Jio Networks, and one has to be on Reliance Jio 4G to access them.Check out few of the compelling content:

General public is not much glued to the apps as Money, TV , Newspaper, Cinema, Beats, Play ,On demand …No worries! They have complete range for you & that to FREE subscriptions!

    • My JIO account : Necessary to retrieve one hand info on Stores ,Hotspots, usage details ,raise service requests & get resolutions :Cool for JIO User
    • JioCinema: For Bollywood , Hollywood,regional movie buffs ,it’s all here ! With more than 1lac+hours of HD content, nearly zero buffering just watch your favorite movies with some (homemade pop –corns & coffee): Ready to beat Spuul /Netflix/Voot?
    • JioTV : Pause & Play Live TV channels ,watch your favorite past 7 days programs (perfect for mommies who miss out on their saas –bahu’s during dinner events;) ,Best part it is available in 10 languages – Ready to beat YuppTV/myplex Live TV/Hotstar ?
    • JioMags : “Book” in your hand, Offline read ,with huge library of e-books available ,Ready to beat Kindle /Kobo?
    • JioDrive: For storage of photos, movies, music , documents securely over cloud.
    • JioNewspaper: With more than 500 newspaper editions, (uncles no longer need to block the loos now)..Find the articles you are looking for ,go for a break & resume back! Gotcha ready to beat many Newspapers sites (The Hindu/Firstpost/NDTV/many more)
    • Well there seems to be “Magic Masala” for all ,with these apps in its bucket ,Jio can easily become the largest OTT player in India !

So the conclusion drives me is that :

It has already created turbulence in the so “stagnant Telecom industry”, consumers are gonna enjoy all, be it raining offers from Airtel or Voda to counter JIO (try a port out & you’ll see the interesting offers from Airtel & Voda ,much better than what Jio has in its kitty) or have a wonderful Data experience in towns with good connectivity from JIO.

Lot needs to be worked upon by JIO wrt their network which is highly fluctuating from 5 bars to just no bar at all , lot more on speed optimizations as the traffic becomes more & more congested ,more cheap plans in the offerings & yes a fallback option for voice calls!

SO win – win situation for Indian consumers ,Happy LTE!!

DO inbox me this article’s feedback’s /any points readers wish to share/improve upon!